| Abstract |
ᠲᠤᠰ ᠦᠭᠦᠯᠡᠯ ᠳ᠋ᠦ ᠠᠯᠪᠠᠨ ᠨᠡᠢᠲᠡ ᠶᠢᠨ ᠬᠠᠷᠢᠴᠠᠭᠠᠨ ᠤ (public Relations)ᠰᠢᠨᠵᠢ ᠴᠢᠨᠠᠷ᠂ ᠣᠨᠴᠠᠯᠢᠭ ᠪᠠ ᠲᠡᠭᠦᠨ ᠤ ᠲᠡᠦᠬᠡᠨ ᠬᠦᠭᠵᠢᠯ ᠢ ᠲᠤᠪᠴᠢ ᠲᠤᠳᠤᠷᠬᠠᠢ ᠲᠠᠨᠢᠯᠴᠠᠭᠤᠯᠤᠭᠰᠠᠨ ᠰᠠᠭᠤᠷᠢᠨ ᠲᠡᠭᠡᠷ ᠡ᠂ ᠮᠣᠩᠭᠤᠯᠴᠤᠳ ᠤᠨ ᠲᠡᠦᠬᠡᠨ ᠠᠮᠢᠳᠤᠷᠠᠯ ᠲᠤᠮᠳᠠ ᠠᠯᠪᠠᠨ ᠨᠡᠢᠲᠡ ᠶᠢᠨ ᠬᠠᠷᠢᠴᠠᠭᠠᠨ ᠤ ᠤᠯᠠ ᠮᠦᠷ ᠢᠯᠡᠷᠬᠡᠢ ᠤᠷᠤᠰᠢᠵᠤ ᠪᠠᠢᠭᠰᠠᠨ ᠶᠠᠪᠤᠳᠠᠯ ᠢ ᠰᠤᠷᠠᠭ ᠵᠠᠩᠬᠢ᠂ ᠤᠬᠠᠭᠤᠯᠭᠠ ᠲᠠᠷᠬᠠᠭᠠᠯᠭᠠ᠂ ᠭᠠᠳᠠᠭᠠᠲᠤ ᠬᠠᠷᠢᠯᠴᠠᠭᠠ᠂ ᠲᠤᠲᠤᠷ ᠠ ᠭᠠᠳᠠᠷ ᠬᠠᠷᠢᠴᠠᠭᠠ᠂ ᠦᠭᠡ ᠬᠡᠯᠡ᠂ ᠮᠠᠷᠭᠤᠭᠠ ᠬᠡᠯᠡᠯᠴᠡᠭᠡᠷ ᠭᠡᠬᠦ ᠵᠡᠷᠭᠡ ᠤᠯᠠᠨ ᠲᠠᠯ ᠠ ᠡᠴᠡ ᠰᠣᠶᠣᠯ ᠤᠨ ᠪᠠ ᠲᠡᠦᠬᠡᠨ ᠤ ᠪᠠᠶᠠᠯᠢᠭ ᠪᠠᠷᠢᠮᠲᠠ ᠲᠠᠢ ᠪᠡᠷ ᠨᠣᠲᠠᠯᠠᠨ ᠦᠭᠦᠯᠡᠵᠡᠢ᠃ ᠤᠯᠠᠮ ᠢᠢᠡᠷ᠂ ᠤᠲᠤ ᠦᠶ ᠠ ᠶᠢᠨ ᠠᠯᠪᠠᠨ ᠨᠡᠢᠲᠡ ᠶᠢᠨ ᠬᠠᠷᠢᠴᠠᠭᠠᠨ ᠤ ᠤᠬᠠᠭᠠᠨ ᠪᠠ ᠮᠣᠩᠭᠤᠯᠴᠤᠳ ᠤᠨ ᠲᠡᠦᠬᠡᠨ ᠳ᠋ᠡᠬᠢ ᠠᠯᠪᠠᠨ ᠨᠡᠢᠲᠡ ᠶᠢᠨ ᠬᠠᠷᠢᠴᠠᠭᠠᠨ ᠤ ᠨᠡᠢᠲᠡᠯᠢᠭ ᠰᠢᠨᠵᠢ᠂ ᠦᠪᠡᠷᠮᠢᠴᠡ ᠰᠢᠨᠵᠢ ᠵᠢ ᠵᠦᠪ ᠤᠨᠤᠪᠴᠢᠲᠠᠢ ᠪᠡᠷ ᠳ᠋ᠦᠩᠨᠡᠵᠦ ᠭᠠᠷᠭᠠᠪᠠ᠃ |
